top of page

The Power of Therapeutic Presence in Coaching: A Hospitality Perspective

Therapeutic presence is a concept that has gained significant traction in various coaching and therapeutic fields. It refers to the way a coach or therapist is fully present with their clients, offering a deep level of understanding, empathy, and connection. Here I explore what therapeutic presence is, its application in coaching, and particularly, why it holds immense value in the hospitality sector.

Understanding Therapeutic Presence

At its core, therapeutic presence is the ability of a coach or therapist to engage with their clients in a deeply attentive and empathic manner. It involves being fully present in the moment, both physically and mentally, and creating a safe, non-judgmental space for clients. This presence allows coaches to truly listen, understand, and respond to the needs

of their clients effectively.

Application in Coaching

In general coaching practices, therapeutic presence is applied by maintaining an open, curious, and compassionate stance. Coaches focus on building trust, understanding the client's perspective, and fostering a genuine connection. This approach helps clients feel heard and supported, creating an environment conducive to growth and development.

Empathy in Hospitality Coaching

The hospitality industry, known for its emphasis on customer service and satisfaction, provides a unique context for the application of therapeutic presence. In this sector, empathy is not just a tool; it's an essential ingredient for success. Coaches with a hospitality background understand the nuances of customer interactions and the importance of creating memorable experiences.

Why Hospitality Background Matters

Coaches with experience in hospitality bring a unique set of skills and perspectives to their practice. They are adept at reading non-verbal cues, understanding diverse customer needs, and responding with flexibility and creativity. This background equips them to offer a level of empathy and understanding that is deeply rooted in real-world, customer-focused experiences.

Impact of Hospitality-Driven Coaching

The impact of a coach with a hospitality background can be profound. They are often more attuned to the emotional and experiential aspects of client interactions. This sensitivity allows them to create a coaching environment that is not only supportive but also enriching and transformative. Their approach goes beyond solving problems – it's about

enhancing the overall experience of the client, making them feel valued, understood, and cared for.

Therapeutic Presence in Action

In practice, a coach with a hospitality background might use their skills to help clients navigate complex emotional landscapes, much like they would handle a difficult customer service situation. They are adept at managing expectations, diffusing tension, and guiding clients towards positive outcomes with a calm, reassuring demeanour.

The Empathy Factor

Empathy is the cornerstone of therapeutic presence, especially in hospitality coaching. It involves more than just understanding what the client is going through; it's about genuinely feeling with them. This deep empathetic connection fosters a strong bond between coach and client, paving the way for more effective and meaningful coaching interactions.

Building Trust and Rapport

Trust and rapport are critical in any coaching relationship, but they take on an added dimension in the context of hospitality. A coach with an understanding of the world of hospitality excels in building these elements quickly and effectively, drawing on their experience in creating welcoming and trustworthy environments.

A Unique Blend of Skills and Sensitivity

In conclusion, the application of therapeutic presence in coaching, particularly by those with a background in hospitality, offers a unique blend of skills, sensitivity, and empathy. This approach not only addresses the immediate goals of the coaching process but also enriches the client's experience, leading to deeper personal growth and satisfaction. As the coaching landscape continues to evolve, the integration of therapeutic presence, especially with a hospitality perspective, will undoubtedly play a crucial role in shaping effective and compassionate coaching practices.


bottom of page