Non- Executive Director Roles
Strategic Clarity. Cultural Truth. Commercial Growth.
I support founders and leadership teams as a non-executive director and trusted advisor, helping them make better strategic decisions and sustain the culture that success depends on.
My value isn’t in theory — it’s in translation. I sit between strategy and execution, joining the dots between investors, founders, teams, culture and commercial performance. I help businesses see what’s actually happening, not just what’s being reported.
In ever more complex luxury hospitality and service environments, the space between what leadership believes and what the team experiences can quietly widen. That’s where performance, trust and brand reputation start to leak.
My work keeps those systems aligned — ensuring that ambition, culture and delivery move as one.
How I Work
I combine board-level insight with hands-on operational understanding. I’m comfortable in the boardroom, but equally at ease in the kitchen or on the floor — translating strategy into behaviours that people can feel.
My role is part truth-teller, part connector, part catalyst for clarity.
Depending on the business, this might mean sitting as a formal Non-Executive Director, or acting in an advisory capacity during periods of growth, restructuring or leadership transition.
Who I Work With
Independent hospitality groups, private equity-backed concepts, or service-led businesses that want experienced, unfiltered guidance.
Leaders who don’t need another consultant — they need someone who can see the full picture, challenge assumptions, and help them make sense of complexity.
unlock the journey
Monthly board meeting retainers - £1,000
or for early-stage or purpose aligned businesses - I'm open to equity participation
High- Performance Leadership Programs. Bespoke for Luxury Brands
Supporting luxury brands to build and deliver bespoke focused development experiences for individuals and groups of senior leaders responsible for delivering exceptional results in high-pressure environments. Through diagnostics, targeted coaching, and capability uplift, leaders strengthen authority, elevate their influence, and sustain the energy required for consistent high performance. They learn to communicate at a level that moves teams emotionally, embedding accountability and motivating action across the organisation. The outcome is a leadership group that drives performance with clarity, confidence, and a standard that matches the brand’s ambition.
